The logo design that Body in Motion had in their company’s beginning was rather busy and outdated; the logo was not memorable or adaptable to changing times and trends. The bottom line is that their logo was not strong enough to carry them into the future.
A logo needs to fit into a contemporary image and style of business, BIM’s old logo did not succeed at that. Take a minute to consider if your logo fits your business style and is contemporary. If you answered no to either one of those, then consider hiring a Chicago graphic design agency to update your logo. The fitness company decided they needed a new logo when they saw rapid success, expansion, and was getting a new facility and equipment.
The Integraphix logo design team approached the design with precision and direction; this was accomplished with understanding the needs & desires of the company. Due to the fact that the Integraphix Chicago web design team had worked on BIM’s website, we already had a wonderful connection with the business and its people. Knowing a client’s culture, image/branding, and needs is crucial for successful marketing.
Does your business need a logo to bring it into 2015? Perhaps a new business style? Then email Integraphix (info@integraphix.com) and see how our design team can make your business look terrific.
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