Safety Training Associates needed a logo that reflected their very purpose, but at the same time, be a modern representation of their company name.
The STA logo design consists of the company’s blue color palette, and a stylized ‘T’ in the middle of S & A. The T, as can be seen, mimics a person standing with their arms stretched out. Since this is a safety training organization, CPR is their main draw, so the reversed out heart image is placed on the T where the heart would be.