As a creative agency specializing in logo designs, our designers in Chicago understand the importance of a good logo and the effect it has on the rest of a company’s branding. Your company’s logo says a lot about your company, which is why you can’t afford to skimp on the details when it comes to logo design. Logos are meant to represent the identity of your company and are the branding foundation for a company. When choosing a graphic design firm or marketing company to create your logo design, make a list of all your requirements for your logo design and see what your chosen graphic design firm or marketing company advises you to do. If you’re not a graphic designer or are unsure of what makes a logo a good one, here are a few things to keep in mind:
1- Your logo should adequately serve as your company’s identifier: Your company’s logo should serve as your company’s identifier. Think about the brand McDonalds for a second. What do you picture? If you picture those golden arches you are proving the point we’re making. A powerful logo is something that stands out in peoples’ minds and isn’t something that is forgotten. A “good” logo is memorable and once people see it, they know to associate it with your company or they will think of your company and logo at the same time.
2- Your logo should give insight into the personality of your brand: Your company’s logo should say a little something about your brand’s personality. A super serious, conservative logo probably wouldn’t be used for a brand new children’s clothing store. That wouldn’t speak to the personality of the brand or the target audience of the brand. You need to look at your brand’s target market to help you figure out the personality that your brand will take on.
3- Your logo should be aesthetically pleasing: We are sure no one wants to be the company with the ugly logo, so yes your logo should be aesthetically pleasing. If a logo design is not appealing to the eye, it defeats the purpose of having a professionally designed logo and runs the risk of ruining the rest of your branding. Consider your logo design to be the peas and branding to be the pod. Your logo should fit perfectly inside your branding. The two should complement one another. While aesthetics aren’t all important, they certainly do count.
4- Your logo should be able to stand the test of time: Logo designs should be classic. Some of the best logo designs have been around for hundreds of years undergoing only minor changes and for the most part, your logo design should be able to stand the test of time as well. Logos utilizing current trends tend to be the ones that are in need of frequent changes and updates. The more simple and classic your logo is the better. The less updates and changes it will need over time.
5- Your logo should simply look professional: There is a huge difference between a custom logo design tweaked to perfection with your company, industry and target audience in mind by graphic designers in Chicago and a “50 dollar logo” generated by an online database of clip art files. Your company’s logo will be used for many years, so why not have it created the right way and have it done professionally?
If you’re in the market looking for a new logo design or a redesign of your existing logo, contact us. We guarantee quality, custom designed logos that will create a quality foundation for your company’s branding. Visit our website and check out the logos we have created for some of our clients.