Negative space in a piece of graphic design work, such as a logo, can be something to be used for the better. It is a common element of any logo and many logo designers fear it, while otherlogo designers utilize it. It can be tricky.
Some designers fear it because it can detract from the logo, it can add some level of amateurish style, etc. The trick is to not look at negative space, aka white space, as a foe for your logo but an ally. Look at some of the coolest logos throughout history, chances are you will spot many that use white space to aid the style and intrigue of the logo. When it comes to any aspect of design, the space you do not use is just as important as the space you do use.
You have likely seen the example of negative space throughout your life that shows the two faces staring at each other; it is the example of using white space to your advantage. First, we notice the cup, or chalice. Then, as we look past that, we see two faces staring at each other. As a professional graphic designer, I love when a designer was able to use the negative space and let it enhance the design.
So do not fear that negative space! You have the power to make it worth while and a benefit, not a detraction.
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