The NCAA men’s basketball tournament opens soon, which means that brackets are going to filled out furiously, friends will become competitors, and a month of basketball bliss will commence. Oh, how wonderful the month of March is! Even at our Chicago graphic design agency, we get into the tournament’s excitement. The tournament is branded as “March Madness” and is known …
Chicago Logo Design: Body In Motion Logo Design
The logo design that Body in Motion had in their company’s beginning was rather busy and outdated; the logo was not memorable or adaptable to changing times and trends. The bottom line is that their logo was not strong enough to carry them into the future. A logo needs to fit into a contemporary image and style of business, BIM’s …
The History & Meaning Behind NBC’s Peacock Logo
NBC, the National Broadcasting Company, has been around for a long, long time. Since the day of its launch, the network has had a handful of logos; however, one has become more famous than the rest. The “peacock” logo. It was not until May 12, 1986, when NBC introduced the new logo to the country and the world. Of course, …
Integraphix Logo Design: DeRose Financial
DeRose Financial Planning needed a logo when they wanted to rebrand their company. After all, a company without a logo is a company destined to not succeed. Your logo is your company’s first introduction to a new client or another company. Your company’s logo is how other people remember you. Due to this, DeRose Financial Planning knew they had to …
What the Color(s) in Your Logo Say About Your Company
When it comes to brand recognition, color is a major, major player in the game; one of the first things consumers think of when they remember a logo is the coloring. While the logo design itself and the meaning behind it is very important to think about, the colors you choose to go along with it need to be thought …
Logo Design Review: an Actuarial Firm
The logo design for October 3, an actuarial firm, is one of the most delicate and interesting designs we’ve done at our Chicago graphic design agency. When people hear their company name, many do not know what they do, at least not without a hint. The logo design & branding process for O3 started in an interesting fashion. The client …
The Truth About Apple’s Logo: The Apple
Apple is one of the world’s most iconic and powerful brands, their logo is easily recognizable by both their fans and their foes. There have been rumors that the apple is a deep-riddled symbol with lots of meaning. The real deal with the apple is Apple’s famous logo is not saturated with intense, hidden meaning but rather is a clean, …
Happy New Years from Integraphix
Tags: 2015, LA creative agency, LA graphic design, LA graphic design company, los angeles creative agency, los angeles graphic design, los angeles graphic design company, new years
The Role of Shape in Logo Design
When designing a logo, one of the the most important parts to consider is the shape that is used. Of course, you have to think about this to some extent because shapes are necessary for things to exist; what we mean here is that the shape(s) used in the logo design process need to be considered carefully and carry meaning. …
Logo Design Trends for 2015. What to Expect.
So the new year is just around the corner, a few weeks away. Each year, we find that there are new trends when it comes to things like marketing and graphic design. For the coming year, our Chicago graphic design team has predicted the following trends to happen next year. Type based simplicity. Letter stacking. The crest. Transparent overlay. Geometric shapes. Hidden …