The logo design process needs to be taken with great care and not rushed. A rushed logo is how your company will end up on a “Worst Logo List” of the year. Research suggests that the design and colors of your logos bear a great impact on how consumers receive the impression of your company. Many neuroscientists, including Bevil Conway, believe …
5 Common Logo Design Mistakes
The logo is one of the most important parts of a brand. Why do you think that the logo design is always changed when a company goes through rebranding? It’s because the logo is the visual representation of the brand and what the company embodies. A good logo doesn’t take a member of Mensa to figure out, if it does, then …
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Why Your Company Logo Is So Important
In order for your business to succeed, you need to have great marketing and branding. Part of accomplishing these is to have a quality logo. Why are logos important? Lots and lots of research show that people respond better to visuals than text. For many of us, we have a much easier time recalling an image, even complex, than we …
Taking Cues From Established Brands
As Chicago graphic designers we love logos and icons that perfectly symbolize what a brand is all about. Since our company is made up of graphic designers and marketing strategists, we love discussing the branding decisions made by other companies. Recently our attention was turned towards Twitter and the little blue bird they use not as their logo, but as …
Font and Logo Design
As designers in Chicago we spend a lot of time analyzing the logos that we come across. While there are a multitude of ways to ruin a logo, our graphic designers all say that one of the most common mistakes they come across when it comes to logo design is choosing the wrong font. The easiest way to recognize a …
Considering a Logo Redesign
As a marketing company in Chicago we are avid believers in the power of brand identity and what it can do for a business. A good logo and brand identity should reflect and represent your business for many years. For many businesses, it may be hard to create an effective logo design that gives a successful representation of their business. …
The Logo Design Process
Every logo design project is different. As a Chicago design firm we have a set process that we use when it comes to designing a logo. Does every graphic design firm have a process they use when designing a logo? Not necessarily. Having a process helps a designer keep their ideas and thoughts organized and create something truly great, …
Negative Space Within Logos
As graphic designers, we like to take every opportunity available to think outside the box especially when it comes to designing logos for clients. Like most graphic designers, we like to believe in the strength behind hidden messages within logo designs. When it comes to the graphic design process, there are many different strategies to take when you are given …
Adobe Illustrator and Logo Design
Out of all of the Adobe products in the Creative Suite, Illustrator just might be the least common for designers in Chicago and even for students studying graphic design. Why is that? Perhaps it is because there are many different products in the Creative Suite that a designer can choose from. With so many different products that have similar capabilities, …