Trends, of absolutely everything and anything, constantly change and in the world of graphic design, this always holds true. What is in today may be out tomorrow. While trends change, the importance of having a great logo will never change. We wanted to take some time to reflect on some of the top trends we have seen in logo designs …
Logo Changes Over Time
As Chicago graphic designers, we love creating logos. Logo designs are one of the most important branding features a company has. Logos must accurately represent who your company is and ultimately if it’s one well, it should become your company’s identifier. A big part of your business’s identity is wrapped up in your logo. Here at Integraphix, we always say …
What Makes a Good Logo?
As a creative agency specializing in logo designs, our designers in Chicago understand the importance of a good logo and the effect it has on the rest of a company’s branding. Your company’s logo says a lot about your company, which is why you can’t afford to skimp on the details when it comes to logo design. Logos are meant …
5 Characteristics of Successful Advertising Campaigns
Advertising campaigns aren’t successful on their own, and there is a method to the madness. Every Advertising Agency has their own system, but you’ll find that 99% of them use the same techniques, albeit in the different way. The following is a list of the common, and most successful characteristics of a successful advertising campaign. Promote, promote, promote – tempting offers, unique selling …
Brand Protection Overload: Abercrombie goes on offense
Brand Reputation Management You’ve spent years developing your brand solution. You’ve spent even longer developing and maintaining your image. Now you’ve got to protect it. This is exactly what Abercrombie and Fitch, a ‘casual-but-elite lifestyle’ clothing brand is doing. Today, it was reported that Abercrombie is preparing to pay ’The Situation’ of the Jersey Shore an undisclosed amount of money to not wear their clothing …
5 Most Important Development Stages of Design Creativity
Creative Graphic Design Firm It is largely assumed in the professional and corporate realm that professional graphic designers are magicians who come up with ideas with a snap of their fingers. But there is a process to creativity that few who are not in the industry understand. Thinking up an original idea isn’t something that can be implemented in a …
A Tale of Two Logos: A Note on Originality
Chicago Logo Design Firm With the plethora of companies and logo designs in the world, there’s no doubt that it gets more and more difficult to come up with something original. No matter how witty, ‘different’ or clever your concept, there’s a big chance that someone else has come up with something fairly similar. Why is this? Take a look at our …